Over the past two decades, platforms have fundamentally reshaped journalism: reach often outweighed relevance, algorithms competed with editorial judgement, and platform power challenged media independence. Now generative AI is driving the next transformation, changing how information is created, discovered and valued. What lessons has journalism learned from the platform era—and which warnings came too late? Do news organizations need smarter AI strategies, stronger regulation, or entirely new approaches to remain relevant and independent?

This discussion will bring together Ole Reißmann (SPIEGEL Group), Rebecca Ciesielski (Bayerischer Rundfunk), and Alex Springer (SPUR Coalition / OpenAttribution.org) to explore how media companies can navigate technological change as user behavior, power dynamics, and audience relationships evolve.