MIZ Deciders Day 2025

13. Mai 2025

17:30–19:30

at MIZ Babelsberg

MIZ Deciders Day 2025

– This event will be held in English. –

In an era of information overload, many feel overwhelmed and disengaged—a phenomenon known as 'news avoidance.' Fake news, algorithm-driven content, and populist narratives further erode trust in journalism, amplifying skepticism, while diverse voices often go unheard.

How can media organizations counter this, (re-)build trust and engage their audiences in new ways?

At MIZ Deciders Day 2025 – Overcoming News Avoidance and Reclaiming Trust, three best practices from across Europe will showcase their innovative approaches to tackling news avoidance—ranging from community-driven journalism to new user-centric formats and interactive technological tools.

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What to expect from MIZ Deciders Day

Be inspired by three international best practices tackling news avoidance. ✨
Learn from experts shaping tomorrow's journalism. 💡
Connect with other media decision makers, journalists & innovation managers. 🤝

Best Practice Presentations

Speaker

How »Mensagem de Lisboa« Reinvents Community Journalism

Through a solution-based and participatory journalistic approach, Mensagem de Lisboa bridges the gap between traditional media and underrepresented communities in Lisbon, Portugal.

By engaging diverse communities, focussing on impactful local stories, and hosting live events with the city's residents, Mensagem seeks to build trust, enhance credibility, and foster civic engagement.

Speaker

Catarina Carvalho

Founder and Editor-in-chief - Mensagem de Lisboa

»SvD Kompakt« – Battling News Fatigue with New Formats

In 2023, the Swedish newspaper Svenska Dagbladet (SvD) launched SvD Kompakt—a media product designed specifically for new readers who are more likely to opt out of the news cycle.

SvD Kompakt delivers news in a short format, incorporating a mix of positive stories. Since its launch, it has attracted over 50,000 subscribers.

Speaker

Inanna Lallerstedt

Senior Product Manager - Svenska Dagbladet

»NEWLOCAL« – New Approaches for Local Media

In the cooperative project NEWLOCAL, 10 radio, print and online media organisations from Slovenia, Croatia, Serbia, and Montenegro have joined forces to develop digital products that create new opportunities for local media to engage with their audiences—thereby also opening up new revenue streams through advertising.

The project is funded by the EU’s Creative Europe programme.

Speaker

Alenka Čović

Project Manager - NEWLOCAL

Moderation

Amelie Marie Weber

Journalist & Moderator

> Kurzvita

Schedule

Program

05:00 pm

Doors Open
05:30 pm

Start of the Event – Introduction
05:45 pm

Best Practice Presentation #1
06:00 pm

Best Practice Presentation #2
06:15 pm

Best Practice Presentation #3
06:30 pm

Debate: From Innovation to Impact
07:00 pm

Get-together with Snacks & Drinks

Cooperation partner

The MIZ Deciders Day 2025 is organized by Medieninnovationszentrum Babelsberg (Media Innovation Center Babelsberg) in cooperation with Creative Europe Desk Berlin-Brandenburg.