ARD Short Messaging Center

Breaking News in 15-second-long Instagram videos, a snap about most important breaking news, a periscope stream from local correspondents: news must reach the 14 to 29-year-olds on the channels, on which they feel at home.

The project team around Isabel Hummel, Tobias Goltz and Isabella David explored how and on which platforms digital natives consume messages along with the project partner ARD-aktuell in Media Innovation Center Babelsberg (MIZ). They were focussing on the younger target group of 14-29 year olds, in particular.

The team tested how successful narrative formats are on different platforms and developed new solutions on how they can be produced in the editorial workflow.


Between the 11th and 31st of January 2016, two testing phases were held with a total of 113 participants aged from 17 to 19. WhatsApp messages on current topics were distributed four times a day.

On weekends the participants were allowed to question ARD correspondents. Birgit Virnich answered questions on the situation in Ukraine and Uwe Schwering took questions about Fukushima.

In the first test phase there were daily YouTube playlists on the topics of the day. The resulting lists can be found here.


Available in German language only:

Die Tagesschau im Wohnzimmer der Millennials
A MIZ-Babelsberg project in cooperation with ARD-aktuell
Autors: Isabella Tavid, Tobias Goltz, Isabel Hummel
>> zum Download (PDF, 3,7 MB)

The Editorial Team of the ARD Short Messaging Center

Isabel Hummel produces online documentaries for the rbb, a german broadcaster, and still strongly believes that innovation within the public broadcasters is possible. She also likes to experiment with other things: she founded the multimedia Berlin magazine and produces the radio show Friedrich & Hummel. Moreover Isabel filmed, edited, texted, talked for: ARD aktuell, arte, Deutsche Welle TV, wochenwebschau @ Radio Bremen and Hyperbole TV. She has also learned journalism from the bottom up, during the traineeship at the ems - Electronic Media School in Babelsberg.

Isabella David studies political science in Hamburg and works as a freelance journalist. In 2012 she founded the online news magazine Hamburg¬Mittendrin. Together with her team, she aims to show that local journalism is not necessarily square and boring. Live coverage and the wide, networked worlds of social media as well as the attempt to fund digital journalism are part of the daily editorial business. Isabella is bursting to test new communication paths for news journalism.

David Goltz has already tried to make public-broadcasting content more tempting to a younger audience at the ARD Haupstadtstudio. The conclusion: Nothing ventured nothing gained! In order to see how this could work better, he joined the YouTube channel "Hyperbole TV" and won a Grimme Online Award in 2015 with his team. He gained valuable input at the Electronic Media School in Potsdam, where he previously completed a journalistic training. He now works as a freelance journalist in Berlin, focusing on TV and online media.

Projectpartner ARD-aktuell

ARD-aktuell is the communal editor’s office of the ARD Tagesschau, Germany's oldest and most successful newscast, the Tagesthemen, the Nachtmagazin, the news channel, Tagesschau24 and About 140 editors work for ARD-aktuell. In addition there are about 180 employees working in technics, production and administration. ARD-aktuell is a up-to-date, fast reacting news factory: news anytime, anywhere, personalized and profound.

Project management

Andreas Lützkendorf
Project management

Birgit Klumpp und Christian Radler
Strategy and innovation, ARD-aktuell


The MIZ-Babelsberg realized the project along with ARD-aktuell as part of the innovation funding for journalists. Funding period: 09/2015 - 02/2016